Code of Business Conduct

My core values, not to be questioned, not to be compromised at any time…

• tell the truth

• be fair

• keep your promises

• respect the individual

• encourage intellectual curiosity

This is something I learned at Harley-Davidson Motor Co., working there for 10 years. It is there way of expressing how they govern the way they interact with another and everybody else. I still believe this is the right stuff!

I guess this sounds very simple and obvious to most people, but believe me, it is hard to find in today’s business and even private world. WIN-WIN situations are only rarely the concept of any negotiation. As time become harder, it seems that these core human values should be even more respected, but the opposite seems the case.